If you’re already creating content for Instagram, you’re sitting on a goldmine of posts that can be repurposed for Pinterest! Instead of starting from scratch, you can turn your existing Reels, carousels, and captions into fresh, clickable pins that drive long-term traffic to your blog, offers, or services.
The best part? Pinterest content lasts way longer than Instagram posts — we’re talking months (even years) of visibility instead of just a few days.
Let’s walk through how to repurpose your Instagram content for Pinterest in a way that feels simple, strategic, and cozy to manage.
Step 1: Identify Your Best-Performing Instagram Content
Start by checking your Instagram Insights. Which posts got the most saves, shares, or comments? Those are great candidates to repurpose because they’ve already proven to connect with your audience.
Pro Tip: Don’t just look at viral content — focus on posts that align with your goals (like growing your email list, promoting an offer, or driving traffic to your blog).
Related Post: The Difference Between Pinterest and Instagram (and Why You Need Both!)
Step 2: Turn Reels into Idea Pins
Pinterest loves Idea Pins! Take your Instagram Reels and upload them directly to Pinterest. You can trim or reformat them in Canva to fit Pinterest’s vertical dimensions (1000 x 1500 px or 1080 x 1920 px).
Quick Tips:
- Remove Instagram watermarks before uploading.
- Add clear on-screen text and keywords.
- Include a title like “3 Easy Ways to…” or “Before You Post on Instagram, Try This.”
These short, value-packed Idea Pins help you build visibility and authority on Pinterest — no fancy editing required.
Step 3: Transform Carousel Posts into Static Pins
Your carousel graphics are perfect for Pinterest! Save them as individual images or reformat them into new pin designs. Each slide can become its own pin that links back to your blog or a lead magnet.
For example:
➡️ Instagram carousel titled “5 Pinterest Myths That Are Holding You Back”
becomes five individual pins on Pinterest, each highlighting one myth with a link to your full post.
Pro Tip: Use the same captions as Pinterest descriptions — just sprinkle in keywords naturally.
Step 4: Repurpose Instagram Captions into Pin Descriptions
You’ve already written mini blog posts in your Instagram captions — use that content! Copy your most valuable captions and adjust them slightly to include Pinterest-friendly keywords and a short CTA like “Click to read more!” or “Save this for your next content day.”
Keep in mind: Pinterest favors descriptions that sound natural and helpful — not stuffed with hashtags or sales talk.
Step 5: Drive Traffic Back to Your Blog or Offer
Every pin you create should lead your audience somewhere intentional — not just your Instagram profile. Think of Pinterest as your long-term traffic machine. Send users to:
- Blog posts
- Freebie sign-up pages
- Service or product pages
Pro Tip: Add UTM links (specific URLs) to track which pins are performing best in Google Analytics.
Step 6: Batch & Schedule for Ease
Set aside one cozy content day each month to repurpose your Instagram posts into Pinterest pins. Use a tool like Tailwind, Metricool, or Pinterest’s native scheduler to plan ahead.
This makes it easy to stay consistent without burning out — your content continues to work for you while you’re offline.
Repurposing Instagram content for Pinterest isn’t just a time-saver — it’s a growth strategy. Instead of letting your posts disappear in 48 hours, you’re giving them a longer shelf life and reaching a whole new audience.
✨ Start with one post this week, reformat it for Pinterest, and see how it performs. You’ll be amazed at how much visibility your existing content can create when you pin it with purpose.
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